Thoughts on Thoughts

Ever thought about your thoughts? In what ways can they impact you? On average we think between 60,000-80,000 thoughts a day. This averages to 2900 thoughts per hour. Now, that is a big number. A lot of thoughts we have there. Have you ever considered if they did have an impact on you, the impact…

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Four Steps for an Effective Advertisement Campaign

Successful Advertising Campaigns Answer What and How?   In his book “Seducing Strangers’, Josh Weltman tells us there are four steps of every successful advertising campaign. Fundamentally, a product needs to answer four basic questions that hang in the target customer’s head about the product. What is it? Why do I need it now? What…

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Who Are You?

Know Your Personality   According to the Big Five Personality Theory every human personality is a mix of five traits; openness, extroversion, agreeableness, conscientiousness and neuroticism (OCEAN). You can either rank high or low in all or any of the five traits. Being high in a trait is not necessarily desirable or undesirable but rather…

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Feed Your Memory Well

Question: Is it really important to have a good diet if I want to improve my memory? Answer: “the answer is simple. Healthy food, Healthy Brain. Junk Food, you know better.” –   As the quote above makes it very clear, in order to make your brain function better than before, faster than before and…

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William James on Memory

William James is infamously known as the “Father of American Psychology”, who also happens to be a renowned philosopher. There are many fields in psychology and philosophy towards which James has not only contributed massively but has also played the vital role of founding concepts. In this article, lets try to understand how William James…

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